Master Class on Lean and Green

Our Lean and Green Master Class, the one and only in Italy, has one major objective: to show that lean methods and techniques can be used also to eliminate environmental wastes. More attention to the environment does not mean more costs, but more savings and often an opportunity of growth both for B to B companies and for B to C ones, provided they choose the right marketing and communication strategy. This will be the main theme of our Master Class which will deal with these topics, some of them really innovative: Environmental certifications, eco design, green marketing, zero emission factory, green logistics, sustainable offices, lean and green accounting. During the Master Class we will propose an indicator, both simple and original, to measure a company’s environmental impact. We at GC&P have been the first to use it and we have called it O.S.R. (Overall Sustainability Ratio).