What is it?
How can small and medium sized companies compete in the global market? The answer is simple and clear: only if they can achieve excellence and excellence is the result of an effort of continuous improvement in every aspect of the organization: strategy and marketing, product development, manufacturing, supply chain, customer service, human resources motivation and management, finance and control. Becoming excellent requires dedication and education .
Nord(b)est is a GC&P’s initiative to promote education for excellence.
Our main tool is the Master Class, a short, effective and practical training session in which we teach the best management methods and techniques mainly through simulations, case studies and visits to excellent companies.
We hold on a regular basis the following Master Classes:
Master Class on lean organiztion (for fashion, food and beverage or plastic and mechanical companies)
Master Class on innovation and lean product development
Master Class on lean & green
Master Class on Floware: software solutions for the lean journey
Master Class on lean accounting
Doing business in......... China, India, Brasil, ....
In addition we cooperate with CIMBA, a Consortium of 37 American Universities with an important location in Asolo, in a number of projects involving our clients willing to promote their business in foreign markets.
We have recently launched Nord(b)Est Award, a competition among CIMBA students for the best project concerning the international business development of Small and Medium Sized Companies.
The winners (students and companies) will are proclaimed every Spring at public ceremony to be held in Asolo.
Read more: What is a Master Class
Read more: What is the Nord(b)est Award


"The economy grows if SMEs grow. This is the reason why we created Nord(b)est, a laboratory devoted only to process innovation, traning and growth inide SMEs. We chose as payoff,“Knowing how to innovate” because without knowledge there is no innovation and without innovation there is no growth."
